The Leek Town team braved the cold and wolf whistles from amused local residents to appear in a series of photographs to promote our campaign.

Leek Town player Matt Johnsonn said, “All the lads were up for the challenge, the day before we all went out and bought new boxer shorts so we looked our best on camera.”

We want to thank the brave Leek Town players who took up the challenge to strip down in order to ensure teams, players and managers across the country would be engaged with this campaign, which invites people to work together as a team off the pitch in order to look great on it.

You’ll find images from the campaign below.

Click on any image to see a larger picture.