28/08/2025
Nicole Newton

How much is the iPhone 17 going to cost

Apple has finally confirmed the launch of the new iPhone 17 series will go ahead on the 9th of September, with Tim Cook teasing an “awe-dropping” Apple Event that has fans buzzing. We’re expecting four new models this year, with rumours pointing to exciting upgrades in design, performance, and even a new model to replace the Plus. But the big question on everyone’s mind is: how much is the iPhone 17 going to cost?

If you’re planning to buy a new iPhone, you’ll want to know the expected prices of the new iPhone before launch day. So, let’s go through the rumours and compare them to last year’s models to get an idea of the potential new iPhone price.

In this blog:

Will the iPhone 17 be more expensive?

Every year, there are whispers of price hikes, yet Apple usually holds firm on their pricing. But 2025 feels different. Rumours suggest we could see a $50 international price increase (which means a £50 price hike for us in the UK). Some rumours claim this increase is just on the iPhone 17 Air and iPhone 17 Pro models, though some insiders claim all four models will see the bump.

Adding fuel to the speculation are political factors. Earlier this year, President Trump threatened to impose a 25% tariff on iPhones manufactured outside the US. Reports indicate the new Apple iPhone models will be produced in India, meaning tariffs could play a role in the iPhone 17 price.

So, how much will the iPhone 17 cost if these rumours are true? Let’s look at some numbers.

iPhone 17 prices: what to expect

Here’s a side-by-side look at the iPhone 16 prices and the potential iPhone 17 prices if the $50 hike goes ahead:

Model Price
iPhone 16 From £799/$799
iPhone 16 Plus From £899/$899
iPhone 16 Pro From £999/$999
iPhone 16 Pro Max From £1199/$1199
iPhone 17 Expected to be £850/$850
iPhone 17 Air Expected to be £950/$950
iPhone 17 Pro Expected to be £1050/$1050
iPhone 17 Pro Max Expected to be £1250/$1250

The iPhone 17 UK price is expected to follow the same increases as in the US, so with that in mind, the standard iPhone 17 is expected to start from £850. The expected price of the iPhone 17 Air looks set to be roughly £950, while the iPhone 17 Pro price could start from £1050. And for those wondering ‘how much will the iPhone 17 Pro Max cost?’, the answer could be a hefty £1250.

Should you wait for new iPhone deals?

If you’re wondering whether to buy the iPhone 17 right away or to wait, history tells us that the newer the product the more money you’ll pay for it. While new iPhone deals from carriers and retailers may look tempting, it’s worth noting that once a newer iPhone model is released, the previous models all lose value – so buying an iPhone 17 next year would cost less than pre-ordering one now.

Most people want the latest iPhone as soon as it’s released, so waiting a year isn’t a viable option for some. However, if you’re looking for a cheap way of upgrading to the latest iPhone, switching to refurbished could be the way to go.

A few months after the initial new iPhone release, you’ll likely be able to buy a refurbished iPhone 17 at a lower rate than the original retail price. So if you don’t mind waiting a couple of months after the launch date, it’s definitely worth considering a refurbished model!

Final thoughts

So, how much is the iPhone 17 going to cost? If the rumours are true, you’re looking at a £50/$50 bump across the board, making the iPhone 17 Pro Max price the highest yet of any iPhone model. But until Apple confirms, it’s worth taking every leak with a pinch of salt.

Want to dive deeper into what’s coming with the iPhone 17? Check out our other blogs:

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