{"id":5761,"date":"2016-05-09T15:37:37","date_gmt":"2016-05-09T15:37:37","guid":{"rendered":"http:\/\/192.168.3.178\/?p=5761"},"modified":"2016-05-09T15:37:37","modified_gmt":"2016-05-09T15:37:37","slug":"what-will-apple-make-next","status":"publish","type":"post","link":"https:\/\/www.musicmagpie.co.uk\/blog\/2016\/05\/09\/what-will-apple-make-next\/","title":{"rendered":"What will Apple make next?"},"content":{"rendered":"<p>Apple is the most valuable company in the world, raking in more cash per year than most small countries.<\/p>\n<p>So everyone was understandably concerned when Apple announced they made slightly less money than usual last year. <a href=\"https:\/\/www.bbc.co.uk\/news\/business-36146336\">Sales fell by around \u00a35.5 billion<\/a>, the first time they&#8217;ve declined in 13 years, with shares falling nearly 20% as a result.<\/p>\n<p>The good news is Apple isn\u2019t going bankrupt any time soon. But it\u2019s clear that they need to build something new and exciting, instead of releasing slightly faster devices with slightly bigger screens.<\/p>\n<p>The big question is: where next for Tim Cook and co?<\/p>\n<hr \/>\n<h3><strong>The Apple Car<\/strong><\/h3>\n<p>If we were betting magpies, we\u2019d put our money on this. Based on various reports, the iCar\/Apple Car\/TimCookMobile is almost certainly going to be released. It\u2019s just the details we\u2019re hazy on.<\/p>\n<p>But first, the evidence that it\u2019s happening.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Exhibit A:<\/strong> Apple is <a href=\"https:\/\/www.cnet.com\/uk\/news\/apple-and-google-reportedly-buying-land-for-autonomous-car-facilities\/\">apparently buying land to build a test facility for their cars<\/a>.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Exhibit B:<\/strong> They\u2019re currently testing a car at GoMentum Station, a disused World War 2 base in San Francisco, <a href=\"https:\/\/www.theguardian.com\/technology\/2015\/aug\/14\/apple-self-driving-car-project-titan-sooner-than-expected\">according to the Guardian<\/a>.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Exhibit C:<\/strong> Elon Musk, a man who knows a thing or two about electric cars, told <a href=\"https:\/\/www.techinsider.io\/elon-musk-says-its-apple-car-is-an-open-secret-2016-1\">the BBC it was an \u201copen secret\u201d\u009d Apple are working on a car.<\/a><\/p>\n<p style=\"padding-left: 30px;\"><strong>Exhibit D:<\/strong> They\u2019ve <a href=\"https:\/\/appleinsider.com\/articles\/16\/01\/08\/apple-registers-applecar-appleauto-and-applecars-domain-names\">bought domain names that more or less confirm it<\/a>, including apple.auto and apple.car.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Exhibit E:<\/strong> They\u2019ve <a href=\"https:\/\/9to5mac.com\/2015\/02\/19\/apple-electric-car-team\/\">also hired loads of car experts<\/a>.<\/p>\n<p>So, what will the Apple Car be like? Some experts assume it\u2019s an autonomous self-driving car, like Google\u2019s, although the Wall Street Journal claims it\u2019s actually <a href=\"https:\/\/www.wsj.com\/articles\/apple-speeds-up-electric-car-work-1442857105\">an electric car with \u201d\u02dcsmart\u2019 features<\/a>.<\/p>\n<p>Whatever the form the Apple Car takes, you won\u2019t see it on the road until at least 2020 and you\u2019ll need <em>a lot <\/em>of money to buy one.<\/p>\n<hr \/>\n<h3><strong>The Apple Smart TV<\/strong><\/h3>\n<p>Rumours about an actual Apple TV (rather than the streaming box) have been swirling around for ages but it could still happen.<\/p>\n<p>TVs, which are notorious for rubbish interfaces, are ripe for a good old Apple\u2019ing. Imagine how the geniuses behind iOS could revolutionise your programme guide! We\u2019re pretty sure they\u2019d do a lovely job of the TV itself too.<\/p>\n<p>However, Apple isn\u2019t as renowned as Sony or Samsung for its screen technology, and it might not be a war they want to enter \u201d\u201c especially as it\u2019ll cost a fortune to develop the technology.<\/p>\n<p>A more likely route is&#8230;<\/p>\n<hr \/>\n<h3><strong>AppleFlix<\/strong><\/h3>\n<p>Apple\u2019s streaming box is good but not essential. What would make it essential? Apple developing their own streaming service and offering exclusive content from major TV networks and sports organisations.<\/p>\n<p>With Apple Music, Cook and pals entered a fiercely competitive market late and <a href=\"https:\/\/www.theverge.com\/2016\/1\/10\/10745630\/apple-music-total-paid-subscribers-vs-spotify\">haven\u2019t done too badly<\/a>. There\u2019s no reason why they couldn\u2019t do similar with TV and movies, especially with their financial muscle.<\/p>\n<p>There is an obstacle however: the competition. If anything, video streaming is even more competitive than music streaming, with Netflix, Amazon Prime, Now TV, Hulu, HBO Now and Wuaki just a few of the many, many services on offer. Apple would have to cough up some serious dough to get their foot in the door, and they may decide its more trouble than it\u2019s worth.<\/p>\n<hr \/>\n<h3><strong>An ultra futuristic iPhone<\/strong><\/h3>\n<p>It\u2019s no surprise iPhone sales fell last year; the iPhone 6s looked exactly the same as the iPhone 6, except with slightly better specs.<\/p>\n<p>If the iPhone 7 is going to sell, it needs to be different. Luckily, Apple has a few ideas up their sleeve (apparently).<\/p>\n<p>Rumoured features include an AMOLED display, a glass chassis, wireless charging, an iris scanner and, intriguingly, Touch ID in the screen itself. Bye bye, home button.<\/p>\n<p>Of course, these are all rumours. But when Tim Cook is promising that the new iPhone will <a href=\"https:\/\/hexus.net\/mobile\/news\/apple\/92537-the-next-iphone-will-make-ask-how-i-live-without-this\/\">\u201cgive you things that you can\u2019t live without, that you just don\u2019t even know you need today\u201d\u009d<\/a>, it\u2019s hard not to expect something special.<\/p>\n<hr \/>\n<h3><strong>Virtual reality<\/strong><\/h3>\n<p>Samsung are doing it. Facebook are doing it. So why shouldn\u2019t Apple?<\/p>\n<p>Like the mysterious car, there are a lot of hints that Apple are working on virtual reality in some form. They\u2019ve <a href=\"https:\/\/uk.businessinsider.com\/apple-just-patented-a-vr-headset-2016-3\">filed patents<\/a>, <a href=\"https:\/\/mashable.com\/2016\/01\/22\/apple-hires-vr-expert\/\">hired VR experts<\/a> and, for all we know, may have already built a headset and be\u00a0knee deep in testing as we speak.<\/p>\n<p>It has also <a href=\"https:\/\/www.techinsider.io\/apple-sending-employees-to-stanfords-virtual-reality-lab-2016-2\">sent employees to visit Stanford University\u2019s Virtual Human Interaction Lab,<\/a> the first stop for anyone entering the VR race.<\/p>\n<p>Apple could yet throw a curve ball and released an augmented reality headset instead, similar to Google Glass or Microsoft\u2019s HoloLens. Given how often people use their iPhones, overlaying information on real life almost makes more sense.<\/p>\n<p>Whatever Apple choose to release, it might not be with us for a couple of years. Sit tight.<\/p>\n<hr \/>\n<p>What would you like to see Apple make next? Let us know in the comments.<\/p>\n<p>If you\u2019re more interested in Apple\u2019s current output, you can <a title=\"buy iPhones\" href=\"https:\/\/store.musicmagpie.co.uk\/category\/mobile-phones\/apple\/\">buy iPhone<\/a>\u00a0from the musicMagpie Store! Low prices, a 12 month guarantee and FREE delivery \u201d\u201c what more could you ask for?<\/p>\n<p>Alternatively, if you fancy a chance, you can also <a href=\"http:\/\/192.168.3.178\/sell-mobile-phones\/sell-my-iphone\/\">sell iPhone<\/a>\u00a0with us too.\u00a0 It\u2019s completely FREE and we\u2019ll pay you the day your items arrive. Just click below to get started!<\/p>\n<p><a href=\"http:\/\/192.168.3.178\/start-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2966\" src=\"http:\/\/192.168.3.178\/wp-content\/uploads\/2015\/01\/start-selling-button.png\" alt=\"Start Selling button\" width=\"304\" height=\"51\" srcset=\"https:\/\/www.musicmagpie.co.uk\/blog\/wp-content\/uploads\/2015\/01\/start-selling-button.png 304w, https:\/\/www.musicmagpie.co.uk\/blog\/wp-content\/uploads\/2015\/01\/start-selling-button-300x50.png 300w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is the most valuable company in the world, raking in more cash per year than most small countries. So everyone was understandably concerned when Apple announced they made slightly less money than usual last year. Sales fell by around \u00a35.5 billion, the first time they&#8217;ve declined in 13 years, &hellip;<\/p>\n","protected":false},"author":7,"featured_media":167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1595,1716,1553],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5761"}],"collection":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5761"}],"version-history":[{"count":1,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5761\/revisions"}],"predecessor-version":[{"id":5762,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5761\/revisions\/5762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/media\/167"}],"wp:attachment":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}