{"id":7559,"date":"2017-07-05T11:53:19","date_gmt":"2017-07-05T10:53:19","guid":{"rendered":"http:\/\/192.168.3.178\/?p=7559"},"modified":"2017-07-05T11:53:19","modified_gmt":"2017-07-05T10:53:19","slug":"one-year-on-is-pokemon-go-still-making-money","status":"publish","type":"post","link":"https:\/\/www.musicmagpie.co.uk\/blog\/2017\/07\/05\/one-year-on-is-pokemon-go-still-making-money\/","title":{"rendered":"One year on: Is Pok\u00c3\u00a9mon Go still making money?"},"content":{"rendered":"

This time last year, you couldn\u2019t leave the house without seeing someone playing Pok\u00c3\u00a9mon Go<\/em>. The app, based on Nintendo\u2019s long-running franchise, was more popular than anyone could have imagined; it seemed like everyone <\/em>\u201d\u201c even people who don\u2019t like games \u201d\u201c was playing it.<\/p>\n

This was reflected in the massive amount of money Pok\u00c3\u00a9mon Go<\/em> made (even though it\u2019s free to download). In its first month, the game made a jaw-dropping \u00a347,738,923. It continued to draw in millions in the months that followed, earning \u00a311,595,737 in October alone.<\/p>\n

Pok\u00c3\u00a9mon Go\u2019s<\/em> popularity eventually dropped, however, with one report suggesting that 4 out of 5 users have quit<\/a>. Anecdotally, the chances are seeing someone out and about playing the game are now pretty slim.<\/p>\n

But was Pok\u00c3\u00a9mon Go<\/em> really just a flash in the pan, or is it still making a lot of money? We decided to find out. Using Think Gaming, we analysed Pok\u00c3\u00a9mon Go\u2019s<\/em> revenue data between July 2016 and June 2017. For comparison, we also analysed data for other popular gaming apps including Candy Crush Saga<\/em>, Clash of Clans <\/em>and Mobile Strike<\/em>.<\/p>\n

Pok\u00c3\u00a9mon Go is still hugely popular…<\/strong><\/h3>\n

Although it\u2019s not the cultural phenomenon it once was, Pok\u00c3\u00a9mon Go<\/em> still boasts around 65 million active users per month<\/a>. More importantly, those users are spending a lot of money; since launch, the game has generated \u00a375,842,760 in revenue, making it the second highest grossing app of the past year.<\/p>\n

Remarkably, Candy Crush Saga <\/em>was the app that beat it. <\/em>Despite coming out over 5 years ago, it made \u00a394,807,812 last year \u201d\u201c that works out at \u00a3138.89 per minute<\/em>.<\/p>\n

Mobile Strike <\/em>came third, with a high profile ad campaign starring Arnold Schwarzenegger helping it generate \u00a369,425,568 in revenue.<\/p>\n

Here\u2019s the full list of top grossing apps from the past year.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Gaming app<\/th>\nRevenue from July 2016 – June 2017<\/th>\n<\/tr>\n
Candy Crush Saga<\/td>\n\u00a394,807,812<\/td>\n<\/tr>\n
Pok\u00c3\u00a9mon Go<\/td>\n\u00a375,842,760<\/td>\n<\/tr>\n
Mobile Strike<\/td>\n\u00a369,425,568<\/td>\n<\/tr>\n
Clash of Clans<\/td>\n\u00a356,942,175<\/td>\n<\/tr>\n
Game of War \u201d\u201c Fire Age<\/td>\n\u00a353,480,903<\/td>\n<\/tr>\n
Clash Royale<\/td>\n\u00a343,402,167<\/td>\n<\/tr>\n
8 Ball Pool<\/td>\n\u00a331,584,952<\/td>\n<\/tr>\n
Candy Crush Soda Saga<\/td>\n\u00a326,660,423<\/td>\n<\/tr>\n
Gardenscapes<\/td>\n\u00a314,067,368<\/td>\n<\/tr>\n
Clash of Kings<\/td>\n\u00a310,134,006<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

So, Pok\u00c3\u00a9mon Go<\/em> is still popular and still making money. The real question is how it will fare over the next year; while new updates are on the way, the app has been on a steady decline over the past year and that decline could hasten with new games on the horizon.<\/p>\n

Still, the ongoing popularity of Candy Crush Saga <\/em>shows that gaming apps can remain popular even after the initial hype has died down. Here\u2019s hoping Pok\u00c3\u00a9mon Go<\/em> follows the same route!<\/p>\n","protected":false},"excerpt":{"rendered":"

This time last year, you couldn\u2019t leave the house without seeing someone playing Pok\u00c3\u00a9mon Go. The app, based on Nintendo\u2019s long-running franchise, was more popular than anyone could have imagined; it seemed like everyone \u201d\u201c even people who don\u2019t like games \u201d\u201c was playing it. This was reflected in the …<\/p>\n","protected":false},"author":7,"featured_media":7564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[593],"tags":[1558,1926],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7559"}],"collection":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=7559"}],"version-history":[{"count":5,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7559\/revisions"}],"predecessor-version":[{"id":7565,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/posts\/7559\/revisions\/7565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/media\/7564"}],"wp:attachment":[{"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=7559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=7559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicmagpie.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=7559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}