Just like a new car starts to lose value the second you drive it out of the dealership, phones start to depreciate as soon as you take them out of the box. However, some phones lose value much faster than others.
To create our annual Phone Depreciation Report, we use our own trade-in data to compare the values of the most popular handsets from Apple, Samsung, Google, OnePlus and Huawei, for 24 months from their launch date. Widely covered in the media each year, this report provides a definitive guide to which phones retain their value best.
Explore the chart below and see how well your phone keeps its value.
Looking to upgrade to the latest handset? Selling your old phone can be a great way to raise some extra cash.
In recent years we’ve seen the average cost of a smartphone skyrocket, with a number of new handsets now reaching the £1,000 mark. However, our research found that while prices are increasing, these pricier handsets are depreciating much quicker than cheaper models.
The iPhone XS which was released last year, and the X, Apple's 2017 flagship, both launched at the same price: £999. After 6 months on the market, the X had a trade-in price of £610 - a 39% deprecation rate - while the XS had a trade-in value of £404 - a 60% drop. Meanwhile, the iPhone XR, which was released in October 2018 for £749, is currently worth £421, dropping by 44% in the first year.
Samsung have also seen the prices of their Galaxy handsets increase, with the last 3 launches of the ‘Plus’ range being priced at £799 (S8+), £869 (S9+) and £999 (S10+). However, like the more expensive iPhones, these flagship Samsung handsets have not held on to their value very well. After 6 months on sale, the S8+ had lost 47% of its value, while the S9+ and S10+ had lost 50% and 58% respectively.
It’s good news for iPhone fans, as Apple continues to hold the top spot as the brand which retains the most value. On average, iPhones will lose 44% of their value in the first 12 months, and 62% by the end of a standard 24-month contract period.
Samsung shares the number two spot with Google in this year’s report, with Galaxy and Pixel handsets losing an average of 62% of their value after being on sale for 12 months. After the second year, Google Pixels will have lost 75% of their value on average, while Samsung Galaxys will have depreciated by 78%.
While Huawei and OnePlus are still performing more poorly than Apple, Google and Samsung, it’s not all bad news. Both brands have seen their results improve considerably from last year. In our 2018 release, Huawei handsets were reported as losing 84% of their value in the first 12 months, while this year the figure is just 74% after 12 months, not hitting 84% until 24 months.
Meanwhile, OnePlus handsets were losing an average of 97% of their value in the first 12 months, while now their 12 months depreciation figure is just 77%, reaching 89% by month 24.
The iPhone 8 Plus holds onto its value the best, depreciating by just 38% in the first 12 months. The iPhone 8, iPhone 7 and iPhone X take the 2nd, 3rd and 4th positions, losing 41%, 44% and 50% of their value respectively.
The Samsung Galaxy 8 and Samsung Galaxy 8+ are the best performing non-Apple handsets, losing 56% and 58% of their value in their first 12 months on sale.
The Huawei P20 was the worst performing handset in our 2020 report, losing a shocking 84% of its value in the first year. The OnePlus 5 and OnePlus 6 were the next worst performing handsets, losing 78% and 76% of their value after just 12 months.
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