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Advertising communications & promotion management - John R Rossiter

9780071146678
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Title
Advertising communications & promotion management
Author
John R Rossiter
format
Paperback / softback
Publisher
McGraw-Hill
Language
English
UK Publication Date
19961201
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Type
BOOK
Edition
2nd Edition
Keyword Index
Advertising.|Communication in marketing.
Country of Publication
New York (State)
Number of Pages
640

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