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Advertising is dead - long live advertising! - Tom Himpe
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Title
Advertising is dead - long live advertising!
Advertising is dead - long live advertising!
Author
Tom Himpe
Tom Himpe
format
Paperback
Paperback
Publisher
Thames & Hudson
Thames & Hudson
Language
English
English
UK Publication Date
20080908
20080908
Description
As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.
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