Hurry, item low in stock!
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is presented early in Chapter Two. * "Focus on Marketing Communications" boxes in each chapter detail-interesting developments in the field, while "Global Focus" boxes enhance the text's global marketing perspective. New to this edition: * New, innovative and helpful website designed by Eric Sandburg. * Greater emphasis on personal selling. * Greatly expanded coverage in Chapters 12-15 of Electronic Marketing, Commerce, and Direct and Internet Marketing. * New Internet Guide for Advertising supplement for students.;* New technology emphasis throughout the text through examples, Internet exercises, and company web site addresses.

Advertising, promotion & supplemental aspects of integrated marketing communications - Terence A Shimp

9780030211133
£ 4.09
Hurry only 1 in stock!
FREE Delivery on ALL Orders!
Title
Advertising, promotion & supplemental aspects of integrated marketing communications
Author
Terence A Shimp
format
Book
Publisher
Dryden Press
Language
English
UK Publication Date
19990901

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is presented early in Chapter Two. * "Focus on Marketing Communications" boxes in each chapter detail-interesting developments in the field, while "Global Focus" boxes enhance the text's global marketing perspective. New to this edition: * New, innovative and helpful website designed by Eric Sandburg. * Greater emphasis on personal selling. * Greatly expanded coverage in Chapters 12-15 of Electronic Marketing, Commerce, and Direct and Internet Marketing. * New Internet Guide for Advertising supplement for students.;* New technology emphasis throughout the text through examples, Internet exercises, and company web site addresses.

We are Rated Excellent on Trustpilot
Here's what you say about us...
Type
BOOK
Edition
5th Edition
Keyword Index
Communication in marketing.|Sales promotion.|Advertising.|Direct marketing.
Country of Publication
Texas
Number of Pages
674

FREE Delivery on all Orders!