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A journey through cultures - Luciana Cardoso de Castro Salgado

9781447141136
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Title
A journey through cultures - metaphors for guiding the design of cross-cultural interactive systems
Author
Luciana Cardoso de Castro Salgado
format
Hardback
Publisher
Springer
Language
English
UK Publication Date
20120815

A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a 'design for each' or a 'design for all' strategy.

A Journey Through Cultures takes a very different approach. Proponents of CVM - the Cultural Viewpoint Metaphors perspective - the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors' potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors' own work in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leito and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informtica of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).

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Type
BOOK
Edition
2013
Keyword Index
Human-computer interaction.|Cultural pluralism.
Country of Publication
England
Number of Pages
128

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