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Approaches to audiences - Roger Dickinson

9780340692257
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Title
Approaches to audiences - a reader
Author
Roger Dickinson
format
Paperback / softback
Publisher
Hodder Education
Language
English
UK Publication Date
19981002

The third in a series of internationally acclaimed readers in media and communication, 'Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research ranges from the study of individual impacts to wider social/global influences. Students and researchers alike will find this book an essential up to date guide to the state of the field today.

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Type
BOOK
Keyword Index
Mass media - Audiences.|Mass media and culture.
Country of Publication
England
Number of Pages
318

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