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A primer on partial least squares structural equation modeling (PLS-SEM) - Joseph F. Hair

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A primer on partial least squares structural equation modeling (PLS-SEM)
Joseph F. Hair
Paperback / softback
UK Publication Date

PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEMs distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text-the only comprehensive book available to explain the fundamental aspects of the method-includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (

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Joseph F. Hair, Jr. is Cleverdon Chair of Business, and Director of the PhD Degree in Business Administration, Mitchell College of Business, University of South Alabama. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. Joe was recognized by Clarivate Analytics in 2018, 2019 and 2020 for being in the top 1% globally of all Business and Economics professors based on his citations and scholarly accomplishments, which exceed 238,000 over his career. He has authored more than 75 books, including Multivariate Data Analysis (8th edition, 2019) (cited 140,000+ times), MKTG (13th edition, 2020), Essentials of Business Research Methods (2020), and Essentials of Marketing Research (4th edition, 2020). He also has published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the Year. A popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America. He has a new book on Marketing Analytics, forthcoming in 2021 (McGraw-Hill).

The text is well written and relatively easy to understand. It provides abundant information without being overwhelming. It is very current.
Eleanor Witta

The author provided a great deal of practical advice on a variety of tangentially related topics that I think is great for students.
Richard S. Mohn

The book is of good quality as its content is easy-to-read, comprehensive, and up-to-date. Tourism researchers are highly recommended to read this book if they want to catch up with the latest trend of application of SEM techniques.
European Journal of Tourism Management - Lawrence Hoc Nang Fong and Rob Law

This book is a valuable reference to acquire basic grasps on PLS-SEM, especially for readers who do not have background in advanced statistics... The volume will undoubtedly become a basic reference for students, teachers, researchers, and practitioners interested in learning and teaching the fundamental concepts of PLS-SEM.
Adrian Leguina, University of Manchester

Keyword Index
Least squares.|Structural equation modeling.
Country of Publication
Number of Pages
xvi, 307

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