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Beyond total quality management - Greg Bounds

9780070066786
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Title
Beyond total quality management - toward the emerging paradigm
Author
Greg Bounds
format
Hardback
Publisher
McGraw-Hill
Language
English
UK Publication Date
19940131

Beyond Total Quality Management, the first and only college textbook devoted entirely to TQM, is comprised of 12 conceptual chapters and a collection of chapter-length case studies. The conceptual chapters introduce students to the philosophies, methods and tools of TQM and suggest a new paradigm for management which goes beyond TQM as it is commonly viewed today. The case studies exemplify the concepts in practice and give students a context for discussing the practical applications of TQM. While maintaining a strong customer value orientation throughout, this text addresses the entire spectrum of issues related to TQM - from human resources management and organizational culture to customer value measurement and statistical quality control. This well-balanced approach is based on sound research and consistently reinforces the crucial link between TQM and business strategy.

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Type
BOOK
Keyword Index
Total quality management.
Country of Publication
England
Number of Pages
817

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