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Born global firms - S. Tamer Cavusgil

9781606490129
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Title
Born global firms - a new international enterprise
Author
S. Tamer Cavusgil
format
Paperback / softback
Publisher
Business Expert Press
Language
English
UK Publication Date
20090910

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

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S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair and Director at the Institute of International Business of the Robinson College of Business, Georgia State University, Atlanta, USA.

Type
BOOK
Keyword Index
International business enterprises.|New business enterprises.
Country of Publication
New York (State)
Number of Pages
128

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