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Brand new - G. Michael Maddock

9780470643594
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Title
Brand new - solving the innovation paradox--how great brands invent and launch new products, services, and business models
Author
G. Michael Maddock
format
Hardback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
20110506
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Type
BOOK
Keyword Index
Technological innovations.|New products.|Creative ability in business.
Country of Publication
New Jersey
Number of Pages
218

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