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Brilliant marketing - Richard Hall
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Title
Brilliant marketing - what the best marketers know, do and say
Brilliant marketing - what the best marketers know, do and say
Author
Richard Hall
Richard Hall
format
Paperback / softback
Paperback / softback
Publisher
Pearson Business
Pearson Business
Language
English
English
UK Publication Date
20120315
20120315
Description
Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.
Brilliant outcomes:
Understand the ideas, actions, campaigns that make a real difference.
Get a complete marketing skill-set to seduce and inspire.
Be a master of strategy ? from thinking to planning to execution.
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