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Building the brand-driven business - Scott M Davis

9780787962555
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Title
Building the brand-driven business - operationalize your brand to drive profitable growth
Author
Scott M Davis
format
Hardback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
20021018
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Type
BOOK
Edition
1st Edition
Keyword Index
Brand name products.|Product management.
Country of Publication
California
Number of Pages
299

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