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Business management for the equine industry - Sharon Eastwood

9781405126069
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Title
Business management for the equine industry
Author
Sharon Eastwood
format
Paperback / softback
Publisher
Wiley Blackwell
Language
English
UK Publication Date
20051024

Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.

Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.


No other book applies a truly modern business approach to equine enterprise.





The Authors


Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.




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Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades.

Type
BOOK
Keyword Index
Horse industry - Management.
Country of Publication
England
Number of Pages
158

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