Hurry, item low in stock!

For undergraduate and graduate courses in Industrial or Business to Business Marketing.

Focusing on proven tactics, this introduction to business marketing explores the full spectrum of theory and applications in a clear, accessible style. Part I outlines the dimensions of the business market - customers, products/services, and global aspects; Part II deals with the buying process in this market and the important buyer-seller relationships; Part III considers strategy formation, including market research, demand analysis and forecasting, market segmentation, product positioning, and strategic planning; Parts IV-VII deal with strategies for product and services, channel, communication, and pricing; and Part VIII covers competitive strategies, strategic control, and international marketing.

Business marketing - Edward G Brierty

9780137573783
£ 6.29
Hurry only 1 in stock!
FREE Delivery on ALL Orders!
Title
Business marketing
Author
Edward G Brierty
format
Hardback
Publisher
Pearson
Language
English
UK Publication Date
19970917

For undergraduate and graduate courses in Industrial or Business to Business Marketing.

Focusing on proven tactics, this introduction to business marketing explores the full spectrum of theory and applications in a clear, accessible style. Part I outlines the dimensions of the business market - customers, products/services, and global aspects; Part II deals with the buying process in this market and the important buyer-seller relationships; Part III considers strategy formation, including market research, demand analysis and forecasting, market segmentation, product positioning, and strategic planning; Parts IV-VII deal with strategies for product and services, channel, communication, and pricing; and Part VIII covers competitive strategies, strategic control, and international marketing.

We are Rated Excellent on Trustpilot
Here's what you say about us...
Type
BOOK
Edition
3rd Edition
Keyword Index
Industrial marketing.
Country of Publication
New Jersey
Number of Pages
683

FREE Delivery on all Orders!