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Buy-ology - Martin Lindstrom
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Title
Buy-ology - truth and lies about what we buy
Buy-ology - truth and lies about what we buy
Author
Martin Lindstrom
Martin Lindstrom
format
Paperback / softback
Paperback / softback
Publisher
Crown
Crown
Language
English
English
UK Publication Date
20100202
20100202
Description
NEW YORK TIMES BESTSELLER
"A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores:
Does sex actually sell?
Does subliminal advertising still surround us?
Can "cool" brands trigger our mating instincts?
Can our other senses-smell, touch, and sound-be aroused when we see a product?
Buyologyis a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win our loyalty, our money, and our minds.
"A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores:
Does sex actually sell?
Does subliminal advertising still surround us?
Can "cool" brands trigger our mating instincts?
Can our other senses-smell, touch, and sound-be aroused when we see a product?
Buyologyis a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win our loyalty, our money, and our minds.
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