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Cambridge handbook of pricing points

9780749470739
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Title
Cambridge handbook of pricing points
format
Hardback
Publisher
KoganPage
Language
English
UK Publication Date
20131203

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as every pricing decision should be taken within the context of customer value. Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and segmentation. It covers conventional and novel approaches to pricing (competition, cost, value-based and dynamic methods) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice with major enterprises and state of knowledge content from international conferences.

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Harry Macdivitt
BA MSc MBA FCIM FIC CMC Chartered Marketer
Harry is the author of the Cambridge Handbook Pricing Points, Value Based Pricing and the Challenge of Value.
Harry is a regular speaker at specialist conferences in pricing across the world.
Harry has consulted with corporates worldwide including Philips, Nokia, Huawei, Ericsson, Michelin, Xerox, British Telecom, Vodafone and many others.
He has over 40 years' experience and has worked in over 35 countries. He has a deep interest in pricing strategies, especially Value Based Pricing.
An accomplished trainer and speaker, Harry has developed and delivered "high end" training events in strategic marketing, product management, sales management and pricing.
He has developed a deep interest in pricing strategies, especially Value Based Pricing and is developing a research interest in value-oriented segmentation.
Harry is a Course Director at the CIM where he delivers programmes on pricing and business analytics and is a visiting lecturer at several UK universities.

Type
BOOK
Keyword Index
Pricing.
Country of Publication
England

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