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"Wunker has produced an excellent and very accessible book on corporate strategy that should be of great value both to entrepreneurs and managers looking to move established businesses in new directions" Decision, January 2012

Capturing new markets - Stephen M. Wunker

9780071767446
£ 3.49
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Title
Capturing new markets - how smart companies create opportunities others don't
Author
Stephen M. Wunker
format
Hardback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20110616

"Wunker has produced an excellent and very accessible book on corporate strategy that should be of great value both to entrepreneurs and managers looking to move established businesses in new directions" Decision, January 2012

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Type
BOOK
Edition
1st Edition
Keyword Index
Marketing.|Creative ability in business.
Country of Publication
New York (State)
Number of Pages
260

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