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Martin Lindstrom offers the reader an insight into the development of clicks&mortar businesses. With an intriguing mix of theory, case studies, practical advice and hot updates weekly on the DualBookTM Web site, one of the world's most respected online branding gurus consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks&mortar marriages.;Lindstrom's exclusive case studies reveal how leading e-tailers, like drugstore.com and Toys "R" Us, initiated marriages with offline retailers and weathered the conversion to clicks&mortar business. Conversely, candid exposes of Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks&mortar partnerships.;Two of the world's most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1TM marketing, have lent their support to "Clicks, Bricks and Brands" - which they intend as a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks&mortar business.

Clicks, bricks & brands - Martin Lindstrom

9780749438098
£ 2.89
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Title
Clicks, bricks & brands
Author
Martin Lindstrom
format
Book
Publisher
KoganPage
Language
English
UK Publication Date
20020509

Martin Lindstrom offers the reader an insight into the development of clicks&mortar businesses. With an intriguing mix of theory, case studies, practical advice and hot updates weekly on the DualBookTM Web site, one of the world's most respected online branding gurus consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks&mortar marriages.;Lindstrom's exclusive case studies reveal how leading e-tailers, like drugstore.com and Toys "R" Us, initiated marriages with offline retailers and weathered the conversion to clicks&mortar business. Conversely, candid exposes of Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks&mortar partnerships.;Two of the world's most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1TM marketing, have lent their support to "Clicks, Bricks and Brands" - which they intend as a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks&mortar business.

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Type
BOOK
Edition
Revised Edition
Keyword Index
Retail trade.|Retail trade - Case studies.|Retail trade - Forecasting.|Electronic commerce.|Electronic commerce - Case studies.|Teleshopping.|Teleshopping - Case studies.
Country of Publication
England
Number of Pages
303

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