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Consumer behavior - Leon G. Schiffman

9780132544368
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Title
Consumer behavior
Author
Leon G. Schiffman
format
Hardback
Publisher
Pearson
Language
English
UK Publication Date
20140623

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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Type
BOOK
Edition
Eleventh edition
Keyword Index
Consumer behavior.|Motivation research (Marketing)
Country of Publication
Massachusetts
Number of Pages
xxvii, 464

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