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Content strategy for the Web - Kristina Halvorson

9780321808301
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Title
Content strategy for the Web
Author
Kristina Halvorson
format
Paperback / softback
Publisher
New Rider
Language
English
UK Publication Date
20120504

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, thisedition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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Type
BOOK
Edition
2nd Edition
Keyword Index
Web site development.|Web site development - Management.
Country of Publication
California
Number of Pages
197

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