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Con tricks - Martin Ashford

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Con tricks - the shadowy world of management consultancy and how to make it work for you
Martin Ashford
Simon & Schuster
UK Publication Date

Consultancy is big business. The top thirty forms in the world earn around $20 billion a year and are global empires in their own right. And consultancy is only part of what they offer: from funding advice for the emerging business through annual audits and tax planning to receivership and winding up. From the cradle of business to its grave, the men in grey suits are never far away.
Most buyers of consultancy services choose a firm by picking someone they feel happy with and then taking a large leap of faith. Most consultants spend their time trying to be the world's leading expert in whatever problems the client may have. Once the job has started, it's often about not being found out. The client wants illusion, the consultant sells it.
CON TRICKS shows you how to get value for money from your consultants. What pitfalls should they watch out for and what tricks of the trade may consultants try to pull on them? Knowing how to handle consultants may be vital to a manager's career - and this is the first book to show you what working with consultants is really like and how to get it right.

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Martin Ashford worked for Deloitte Touche, one of the largest consultancy firms for six years before deciding that he wanted out. He now works for the FINANCIAL TIMES.

Keyword Index
Business consultants.
Country of Publication
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