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Corporate information strategy and management - Lynda M Applegate

9780071244190
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Title
Corporate information strategy and management - text and cases
Author
Lynda M Applegate
format
Paperback / softback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20060116

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Type
BOOK
Edition
7th Edition
Keyword Index
Information resources management.|Management information systems.|Information technology - Management.
Country of Publication
Massachusetts
Number of Pages
657

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