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'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

Creating value - Shiv Sahai Mathur

9780750653633
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Title
Creating value - successful business strategies
Author
Shiv Sahai Mathur
format
Paperback / softback
Publisher
Routledge
Language
English
UK Publication Date
20010920

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

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'an innovative, customer-led approach to strategy'
David J. Collis, Harvard Business School

'..stimulating, insightful, and challenges conventional thinking.'
Robert Grant, Professor of Management, Georgetown University, USA

'Rigorous, clear and well-argued'.
Patrick Barwise, Professor of Management and Marketing, London Business School.

Type
BOOK
Edition
2nd Edition
Keyword Index
Strategic planning.|Competition.
Country of Publication
England
Number of Pages
383

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