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Creativity and problem solving at work - Tudor Rickards

9780566079610
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Title
Creativity and problem solving at work
Author
Tudor Rickards
format
Paperback / softback
Publisher
Gower
Language
English
UK Publication Date
19970925

Creativity is not a rare talent. On the contrary, argues Tudor Rickards in his pioneering book, most people have the capacity to be creative but their potential is often untapped. Creativity in the workplace can be seen as a process of escaping from constraints, some of them self-imposed and some produced by an organizational climate unsympathetic to new thinking. - - Studies of effectively creative people reveal that they use a combination of experiment and review that Dr Rickards calls ?creative analysis?. He explains how the technique of creative analysis can be applied to key areas of business, such as new product development and problem solving. The text is enlivened by case studies, puzzles and visual material of all kinds that help to make the author?s ideas easy to grasp and to use. - - This bestselling book is regularly selected as a text for short creativity training programmes in industry and in Business Schools.

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Type
BOOK
Keyword Index
Creative ability in business.|Problem solving.
Country of Publication
England
Number of Pages
240

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