Doing surveys online - Vera Toepoel

Vera Toepoel's practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.

This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro's and con's, and do's and don'ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout.

Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Vera Toepoel is an assistant professor at the Department of Methodology and Statistics at Utrecht University. She is the president of the research committee on logistics and methodology of the International Sociological Association, and her research focuses on all issues related to online survey methodology.

Doing Surveys Online is an authoritative yet easily accessible primer covering all aspects of how to conduct good, rigorous web-based surveys. In it, Vera Toepoel clearly and concisely summarizes the state of the art using the most up-to-date and authoritative research sources. This book should be required reading for anyone contemplating conducting an online survey.
Ron Fricker

Vera Toepoel indeed achieves her aim to provide a single resource for conducting online surveys with this book. The result is an excellent, comprehensive and thoughtful research handbook. It will make a good reference point for any survey methods course, and the training of research students, and active researchers who aspire to employ online surveys.

This book covers all the steps needed to conduct surveys with a focus on the online mode. With didactically well-prepared features, the volume is a valuable source for university students and teachers alike, as well as a handy and usable toolbox for beginning practitioners. A comprehensive and comprehensible read.