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E-business - Tom Nash

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E-business - helping directors to understand and embrace the digital age
Tom Nash
Paperback / softback
UK Publication Date

E-business represents the most significant change in the business environment in our lifetime. This Director's Guide attempts to clarify its future direction.

As well as the progressive spread of e-business, there will continue to be further rapid technological advances, hastening the economic and social change. Not all of these developments will be without problems, but e-business is here to stay. The viable approach for directors is to understand it and embrace it - and this guide offers help to those who are not yet fully conversant with the Digital Age. It includes information on:

Developing an "e-strategy" for your company

Business-to-business and business-to-consumer electronic trading

Online marketing, security and the law

Customer relationship management

This guide is part of the Director's Guide series, published by the Institute of Directors, which gives UK directors clear, practical advice on key business issues, with real life case studies

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The Institute of Directors (IoD) is a non party-political business organisation founded by Royal Charter in 1903, currently with around 55,000 members. The IoD is dedicated to providing directors with the information and advice they require to help their business succeed. The IoD produces a number of successful titles, including The Director's Handbook and The Effective Director (both Kogan Page).

Keyword Index
Electronic commerce.|Business enterprises - Computer network resources.
Country of Publication
Number of Pages

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