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Events management - Dimitri Tassiopoulos

9780702177798
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Title
Events management - a developmental and managerial approach
Author
Dimitri Tassiopoulos
format
Paperback
Publisher
Juta & Company Ltd (ZA)
Language
English
UK Publication Date
20100201

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

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Type
BOOK
Edition
3rd Edition
Keyword Index
Special events - Management.
Country of Publication
South Africa
Number of Pages
562

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