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Explaining buyer behavior - John O'Shaughnessy

9780195071085
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Title
Explaining buyer behavior - central concepts and philosophy of science issues
Author
John O'Shaughnessy
format
Hardback
Publisher
Oxford University Press
Language
English
UK Publication Date
19920820

This is a book applying the philosophy of the social sciences to the study of buyer behaviour.
Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

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Author of Why People Buy (OUP 1987)

`This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession ... Reading the book from cover to cover is required ... it will teach us much.'
Journal of Macromarketing

Type
BOOK
Keyword Index
Consumer behavior - Methodology.
Country of Publication
New York (State)
Number of Pages
385

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