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FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.

The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.

Fashion entrepreneur - Sandra Burke

9780987668318
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Title
Fashion entrepreneur - starting your own fashion business
Author
Sandra Burke
format
Paperback / softback
Publisher
Burke Publishing
Language
English
UK Publication Date
20130731

FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.

The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.

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Sandra Burke is a director of Burke Publishing. She has a Masters in Fashion Design from the Royal College of Art (M.Des. RCA). She is an international fashion designer, author and visiting lecturer to universities.

Type
BOOK
Edition
Second edition
Keyword Index
Fashion merchandising.|Entrepreneurship.
Country of Publication
New Zealand
Number of Pages
175

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