Contributors include:
Marcus Alexander on global advantage, Paul Argenti on the communication advantage, Warren Bennis on the new leadership, David W Birchall on what managers do, William Byham on succession planning, Richard D'Aveni on strategic supremacy, G Bruce Friesen on empowerment, Thomas Gad on brands with a future, Vijay Govindarajan & Anil K Gupta on managing internationally, H David Hennessey on emergent issues in global marketing, Shere Hite on power and influence, John Kay on strategy and control, W Chan Kim & Renee Mauborgne on strategy in the knowledge economy, Jesper Kunde on corporate religion, Richard Lamming on supply chain management, Dr Peter Lorange on international joint ventures, Costas Markides on strategy, D Quinn Mills on empowerment, Narayany Naik on the roles of financial markets, Kjell Nordstrom & Jonas Ridderstrale on Funky Inc., Richard Scase on work beyond 2010, Paul Strebel on high speed strategy in large companies, Donald N Sull on the new economy as a values shift, Fons Trompenaars on globization strategies, Sandra Vandermerwe on capturing lifetime customer value, Romesh Vaitilingam on corporate restructuring, Watts Wacker on understanding brand potential, Randall White & Phil Hodgsonon leadership role models, Luigi Zingales on the value of being in control. There is also extensive coverage and analysis of the work of many major gurus such as Tom Peters, Gary Hamel and Charles Handy
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