Foundations of finance - Arthur J Keown

Unique in its approach, this text provides students with an intuitive, conceptual understanding of the financial decision-making process-rather than just introducing them to soon-forgotten formulas and calculations of finance. And, by focusing on concept interrelationships, it explores the "big picture" and actual practice-i.e., financial decision making rooted in current financial theory and in the current state of world economic conditions. Throughout, Foundations of Finance eliminates non-essential material and keeps mathematics to a minimum-presenting material at a level accessible to non-finance majors-but with a strong theoretical foundation necessary for more specialized students.