Gaucho dialogues on leadership and management - Alfredo Behrens

Most subsidiaries of multinational organizations in developing countries are managed like modern-day saladeros, beef-jerking companies where, in the process of salting beef, workers salted themselves out of life. In Gaucho Dialogues on Leadership and Management Alfredo Behrens illustrates the Latin American organizational how-to through a dialogue attributed to two iconic literary characters, Martn Fierro and Don Segundo Sombra. Fierro-passionate, nonpragmatic, xenophobic-and Sombra-with a more nuanced affection toward old ways-comment on the militia-led insurrections from Argentina and Uruguay through Brazil, Venezuela, Central America and Mexico, and draw lessons about leadership, strategy and people management in Latin America and the United States. While the book's argument covers the ethos prevailing in the Americas, Behrens believes it may be relevant elsewhere among similar societies where people prefer to act as members of clans than as autonomous individuals. If so, the book's argument may be relevant for the vast majority of humankind at work.

Alfredo Behrens holds a PhD from the University of Cambridge. He writes and speaks on leadership and management in cross-cultural settings. He also lectures at top business schools and has addressed large management meetings in four continents.

International Latino Books Awards 2018