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Global marketing - Warren J. Keegan
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Title
Global marketing - International Edition
Global marketing - International Edition
Author
Warren J. Keegan
Warren J. Keegan
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20041216
20041216
Description
For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.
Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing.
Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable.
The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).
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