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Global marketing - Warren J. Keegan
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Title
Global marketing
Global marketing
Author
Warren J. Keegan
Warren J. Keegan
format
Paperback
Paperback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20100325
20100325
Description
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
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