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A detailed, easy–to–follow recipe for planning, developing, and maintaining a successful Web community.

With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step–by–step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.

Hosting Web communities - Cliff Figallo

9780471282938
£ 14.89
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Title
Hosting Web communities - building relationships, increasing customer loyalty, and maintaining a competitive edge
Author
Cliff Figallo
format
Paperback / softback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
19981001

A detailed, easy–to–follow recipe for planning, developing, and maintaining a successful Web community.

With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step–by–step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.

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Type
BOOK
Keyword Index
Internet marketing.|Customer relations.|Electronic discussion groups.
Country of Publication
New York (State)
Number of Pages
464

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