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'What do millennials want?' is a big question facing organization these days. HR managers are looking for recruitment strategies that can help achieve the optimal person-organization fit. Several organizations have already started implementing innovative practices to attract and retain millennials. They are unique in their characteristics and consumption pattern. Millennials are known to have forced several organization to adapt the workplace and work environment. Their varied ways of life are also reflected in their work settings. Millennials enter the workforce with unique needs, characteristics, expectations and personalities. These differences pave the way for new challenges that contemporary organizations encounter on a regular basis.

This book demystifies the problems faced by HR managers and recruiters when hiring and working with millennials. It offers descriptive and prescriptive insights on leveraging the millennial talent.


How to recruit, incentivize and retain millennials - Dheeraj Sharma

9789353286606
£ 13.69
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Title
How to recruit, incentivize and retain millennials
Author
Dheeraj Sharma
format
Paperback / softback
Publisher
SAGE
Language
English
UK Publication Date
20200226

'What do millennials want?' is a big question facing organization these days. HR managers are looking for recruitment strategies that can help achieve the optimal person-organization fit. Several organizations have already started implementing innovative practices to attract and retain millennials. They are unique in their characteristics and consumption pattern. Millennials are known to have forced several organization to adapt the workplace and work environment. Their varied ways of life are also reflected in their work settings. Millennials enter the workforce with unique needs, characteristics, expectations and personalities. These differences pave the way for new challenges that contemporary organizations encounter on a regular basis.

This book demystifies the problems faced by HR managers and recruiters when hiring and working with millennials. It offers descriptive and prescriptive insights on leveraging the millennial talent.


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Dheeraj Sharma is Director at the Indian Institute of Management, Rohtak, Haryana. He is also a professor at the Indian Institute of Management Ahmedabad (on leave). He has taught at numerous educational institutions, including in Europe, Asia and North America. Dr Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University.

Dr Sharma has authored over 100 research papers in leading international journals and conferences. He has published eight books, including one with SAGE. Some of his books are Principles of Marketing; Business to Business Marketing; Leadership Lessons From Military (SAGE Publications); Consumer Behaviour: A Managerial Perspective; Cross-Cultural Perspective in Global Marketplace; Proceedings of Academy of Marketing Science; Global Business; and Swinging the Mandate: Developing and Managing a Winning Campaign. Dr Sharma continues to serve as a board member in several PSUs and public limited companies.


'Millennials are a unique generation from the workforce management standpoint. The book provides an in-depth understanding into management aspects of the millennial workforce. A must-read for all in the corporate world'.
PVSM, AVSM, VSM (Retd), Former General Officer Commanding-in-Chief, Army Training Command; Head of Defence Business, Dynamatic Technologies Ltd - Lt Gen. Sanjeev Madhok,

The book How to Recruit, Incentivize and Retain Millennials by Professor Dheeraj Sharma provides excellent approaches to manage and leverage millennial workforce for superior performance outcomes. This highly informative book provides exemplary guidelines on attracting, developing and retaining the most valuable assets, thereby paving the path for organizational growth. Unarguably, it will serve as a knowledge pool for the society as a whole.
President, Strategy and Human Resources, Polycab India Ltd - Suresh Kumar,

Professor Dheeraj Sharma's original research on the best experiences of the work environment with respect to recruiting and managing millennials is indeed laudable. Undoubtedly, the book will help bridge future generation gaps and provide a transformatory edge to both the 'millennials' and the organizations they work for.
PVSM, AVSM, VSM (Retd.) - Lt Gen. Manvender Singh,

This book would prove to be a boon for understanding millennials and what makes them so different in their approach to lifestyles-personal and particularly in the work ethos. Understanding them has never been easy and this book aims to address some of those issues.
Former Adjutant General, Indian Army - Lt Gen. Sanjeev Anand,

A book every HR professional should read and try to apply while dealing with the next generation. Well explained, well written and correctly linked to current and future challenges.
Vice President, HR & CSR, Alkem Laboratories Ltd - Ashok Priyadarshi,

A very informative read on a very pertinent topic. While millennials as a consumer group have been studied and written about ad nauseam, this is the first time millennials as employees have been studied by a renowned academician and researcher! A must-read for the managers of today!
Chief Marketing Officer, Procter & Gamble, Indian Subcontinent - Sonali Dhawan,

"The language is simple and the book is packed with information that can be easily and immediately applied… [It] is a sound and research-based book filled with a lot of practical advice."


BookedforLife, 13 December 2019

Type
BOOK
Keyword Index
Personnel management.|Employees - Recruiting.|Incentives in industry.|Goal setting in personnel management.|Generation Y - Employment.|Young adults - Employment.
Country of Publication
California
Number of Pages
280

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