How to write proposals and reports that get results - Ros Jay

Whether it's producing monthly reports, research reports or new business proposals for customers, as a manager you will need to be able to write these quickly and effectively. Despite this, most of us are never formally toaught how to write them - it's just assumed that we'll know. Learning to write reports and proposals in a professional way will gain both you and your company numerous benefits. As an individual your ideas will be better understood and absorbed more quickly. For your company, a good report or
proposal will create a better impression of the organisation, be persuasive as a sales pitch and consequently be more likely to win you business. Once you've mastered the basics, each new report you write will be easier, saving you both time and effort - putting you in a position where the best projects come your way.

Ros Jay is a freelance writer and editor. She writes on a range of business topics specialising in marketing and communication-related subjects. She also writes for and edits corporate magazines both in print and on the net. She is a senior associate of the institute of Direct Marketing.