Identity shift - Allison Cerra

Explore the intersection of technology and identity

Does technology cause a shift in how we perceive our relationships and ourselves?

To find the answer, global communications leader Alcatel–Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves.

In this book, you will:

• Explore the 3–P Model, a construct of identity derived from the presentation of one's self–image, how one approaches the protection of things valued, and preferences among the virtual world's myriad choices




• Understand how technology affects trust




• Delve into the universal laws of learned helplessness, illusion, and recall




• Examine how technology affects identity at different stages of life




• Meet the real people whose views and experiences shaped this book

Allison Cerra
is Vice President of Marketing, Communications, and Public Affairs for Alcatel–Lucent in the Americas Region. She has 15+ years of marketing, sales, and product management experience.

Christina James
is a Director of Solutions Marketing at Alcatel–Lucent. Her more than 15 years of experience include marketing and communications in the technology sector.