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This is a sharp, smart look at the vanguard work in branding across the globe. Here logos, letterheads and correspondence designs effectively capture the aesthetics of the products and entities they represent. The designers behind each of the 97 featured brands convey their clients' corporate identity through stationery with deliberation and concision and demonstrate how ephemeral concepts surrounding a brand can be made concrete utilising as unlikely a toolkit as the office stationary cupboard.

Identity suite - Viction:workshop

9789881943880
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Title
Identity suite - visual identity in stationery
Author
Viction:workshop
format
Hardback
Publisher
Viction:ary
Language
English
UK Publication Date
20120701

This is a sharp, smart look at the vanguard work in branding across the globe. Here logos, letterheads and correspondence designs effectively capture the aesthetics of the products and entities they represent. The designers behind each of the 97 featured brands convey their clients' corporate identity through stationery with deliberation and concision and demonstrate how ephemeral concepts surrounding a brand can be made concrete utilising as unlikely a toolkit as the office stationary cupboard.

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Type
BOOK
Keyword Index
Stationery - Design.|Branding (Marketing)
Country of Publication
China
Number of Pages
254

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