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The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

Impact of e-commerce on consumers and small firms - Salvatore Zappal

9780754644163
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Title
Impact of e-commerce on consumers and small firms
Author
Salvatore Zappal
format
Hardback
Publisher
Ashgate
Language
English
UK Publication Date
20060928

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

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Type
BOOK
Keyword Index
Electronic commerce.|Internet marketing.|Small business - Computer networks.|Consumer behavior.
Country of Publication
England
Number of Pages
264

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