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International business - John D Daniels
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Title
International business - environments and operations
International business - environments and operations
Author
John D Daniels
John D Daniels
format
Hardback
Hardback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20120330
20120330
Description
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.
This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
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