International Business - Monir H Tayeb
Title
International Business - theories, policies and practices
International Business - theories, policies and practices
Author
Monir H Tayeb
Monir H Tayeb
format
Paperback / softback
Paperback / softback
Publisher
Financial Times/Prentice Hall
Financial Times/Prentice Hall
Language
English
English
UK Publication Date
19991216
19991216
This is the first European text on international business that covers the whole subject in considerable depth. International trade, firms, operations and environment are rigorously examined and there is a whole section devoted to the cultural aspects of international business. Pedagogical features, an abundance of case material and presentation in two-colour make this text both rigorous and accessible for the student.
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Type
BOOK
Keyword Index
International business enterprises - Management.
Country of Publication
England
Number of Pages
588