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International business - Ricky W Griffin
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Title
International business - a managerial perspective
International business - a managerial perspective
Author
Ricky W Griffin
Ricky W Griffin
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20040108
20040108
Description
For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive)
A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.
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