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International business - S. Tamer Cavusgil
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Title
International business - the new realities
International business - the new realities
Author
S. Tamer Cavusgil
S. Tamer Cavusgil
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20110301
20110301
Description
An innovative and engaging learning system for International Business.
Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.
To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.
Note: This is the standalone book, if you want the book/DVD package order the ISBN below
0132655446 / 9780132655446 International Business: The New Realities &
International Business 2011 Video Library DVD Package
Package consists of:
0136090737 / 9780136090731 International Business 2011 Video Library
0136090982 / 9780136090984 International Business: The New Realities
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