It's Your Call - Kevin Charlton

You have a fantastic idea, product or service to sell but if you can't get in front of your decision maker, it's worthless. Many salespeople or entrepreneurs fear making a telephone call to sell their product or to gain the face-to-face appointment because of the potential rejection. This is a system to follow so you can have a template to make successful calls. It describes the 5ive 'P's of telephone success and this system has already generated over 14,000 sales appointments. Win over the gatekeeper. Create a compelling story. Get to the heart of the problem and deliver a powerful message. Overcome the six call responses with effective objection handling. If you want to spend more time in front of decision makers and less time prospecting, then this book is for you.