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What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

Magic, culture, and the new economy - Orvar Lfgren

9781845200909
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Title
Magic, culture, and the new economy
Author
Orvar Lfgren
format
Hardback
Publisher
Routledge
Language
English
UK Publication Date
20050401

What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

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Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Robert Willim is Researcher at the Department of European Ethnology, University of Lund, Sweden.

Type
BOOK
Keyword Index
Technology - Sociological aspects.|Technological innovations - Social aspects.|Nineteen nineties.|Civilization, Modern - 1950-|Social change.
Country of Publication
England
Number of Pages
145

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